The new VII Oxygen Eye Mask claims to smooth skin, while diminishing under-eye circles and wrinkles to help eyes appear brighter.

The brand says its formulation is based on “aerobic skin care” – and the notion that oxygen is essential for the formation of new cells. When skin receives the right amount of oxygen, healthy skin will develop as a result. The eye mask is designed to allow for good oxygen flow during the entire time you are wearing it in order to spur healthy cell growth and provide skin with a brighter appearance.

It contains natural ingredients including Ecological Oxygen Plant Extracts (EOPE), which are known to activate a cell’s oxygen capacities and help repair damaged eye skin, according to the brand.